Happy Holidaze


From 2016-2018, I oversaw brand and product design at Bellhops Moving, a growth stage startup working to solve problems present in the traditional home moving space through an asset-light, app-based marketplace model. Over the course of my time there, we formed an agile design approach that enabled rapid growth and scalability. We refined and implemented brand standards and overhauled the look, feel and functionality of the products and experiences we offered. In addition to supporting the product team, I was an integral part in developing highly targeted marketing campaigns.