'Days You Remember' Campaign
Concept and design for Mountain Hardwear's 'Days You Remember' campaign and accompanying 12 part video series, integrated across YouTube, Vimeo, Vine, Facebook, Twitter, Tumblr, blog and in-store. Humor, natural beauty, friendship, and failure are all emotions that forge memories. The 'Days You Remember' campaign was developed to celebrate these moments in order to delight and inspire the Mountain Hardwear community. Viewers are prompted to share on social media with the hashtag #daysyouremember.