Mountain Hardwear X Hipcamp
'The Spot' Campaign

The Spot is a collaborative campaign launched by Mountain Hardwear and to build brand awareness while encouraging car-campers to step outside of their comfort zone and experience true wilderness. We worked with private landowners to provide true backcountry sites away from high-season crowds at no cost. Participants were also introduced to the benefits of higher-end outdoor products by way of free equipment rental.