Mountain Hardwear X Hipcamp
'The Spot' Campaign
The Spot was a collaborative campaign launched by Mountain Hardwear and Hipcamp.com to build brand awareness while encouraging car-campers to step outside of their comfort zone and experience true wilderness. We worked with private landowners to provide remote backcountry sites away from high-season crowds at no cost. Participants were also introduced to the benefits of higher-end outdoor products by way of free equipment rental. I built and coded a landing page, collaborated with teams at Hipcamp on the booking experience, and designed display advertising and social media campaigns to generate interest.