Ole Smoky Tennessee Moonshine

Logo Design

In 2010, Yee-Haw Industries was approached to work on a logo for a 'legal moonshine' company who wanted a classic and distinguished logo that carried with it a rough-hewn, southern feel. As lead designer, I set and proofed rare antique wood type from the collection, and then manipulated it digitally to arrive at the final mark. Since its humble inception in East Tennessee 5 years ago, the brand is now nationally recognized as one of the pioneers of the legal moonshine business, and is sold in 49 states and Canada.