Outdoor Retailer Tradeshow Booth, 2014
Outdoor Retailer is the largest outdoor industry trade show in the world, where brands old and new unveil their seasonal product lines. The booth serves as hub for 4 days of brand-related activity. Meetings with colleagues take place, orders are written, new accounts are found, visits and interviews by the media are conducted, happy hours and events are hosted, and awards are presented.
The work below was designed for the Summer 2014 event, in which Mountain Hardwear used the public gallery area of the booth to present their differentiated product for Spring 2015. Apparel, equipment and supporting graphics were presented on a wall-mounted shelf system, on floor pedestals, and mannequins. Benches were brought in to encourage visitors and provide additional space for impromptu conversation.
Client: Mountain Hardwear
External Booth Structure/Architecture: Skylab Architecture