Outdoor Retailer Tradeshow
Outdoor Retailer is the largest outdoor industry trade show in North America, averaging 30,000 attendees twice a year. As Senior Designer at Mountain Hardwear, I worked with the marketing, sales and product departments to concept, design and manage the printing, construction and installation for the booth for 8 consecutive seasons, bringing key products and technologies to market. Apparel, equipment and supporting graphics were presented on a wall-mounted shelf system, floor pedestals, and mannequins. Benches were brought in to encourage visitors and provide additional space for impromptu conversation.