Jack Daniel's Old No.7
Letterpress Poster Campaign
Ongoing letterpress poster campaign for Jack Daniel's lightheartedly centered around Independence Day and Election Day. These limited edition posters were printed at Yee-Haw Industries in limited runs and sold as merchandise online. Marketing support included a documentary film of the printing process, hand-painted murals based on the artwork, a create-your-own poster Facebook app, television commercials, and events at restaurants and bars.