Mountain Hardwear

Press Event Invitations

In an effort to increase brand awareness, spur story ideas and foster editorial placement, Mountain Hardwear reached out to influential writers and editors through a personalized digital campaign inviting them to attend exclusive events. In order to provide a rich and memorable experience, we took them outside of their respective comfort zones; fashion editors were pulled from the runway for a weekend of rock climbing and editors from the outdoor industry were flown to Mountain Hardwear's Bay Area headquarters to take part in the product development process.


Read an article about this event by a participating journalist on Gizmodo's Indefinitely Wild blog.