Mountain Hardwear

Press Event Invitations

In an effort to increase brand awareness, spur story ideas and foster editorial placement, Mountain Hardwear reached out to influential writers and editors through a personalized digital campaign inviting them to attend exclusive events. In order to provide a rich and memorable experience, we took them outside of their respective comfort zones; fashion editors were pulled from the runway for a weekend of rock climbing and editors from the outdoor industry were flown to Mountain Hardwear's Bay Area headquarters to take part in the product development process.