Mountain Hardwear

'New Job. New Jacket.' Video

Concept, design and art direction for a video promoting wide distribution of Mountain Hardwear's Ghost Whisperer Jacket at REI. In a market flooded with insulated jackets with similar characteristics and benefits, our aim was to create an unconventional product video that was shareable and caught the eyes of consumers, but that also communicated the differentiated benefits and aesthetic details our product had to offer.