@home_rex is an Instagram experiement that started on new year’s day of 2017. The concept was simple. For the duration of the year, the curator for the week would take photographs or shoot video of one record from their collection per day, add a brief story or note to go along with it, and share it to the feed. Posts sparked in-depth discussions, turned followers on to new music, and introduced people and their work to one another.
@home_rex was born from a late-night discussion on how the way people share music has changed drastically over the course of the past ten years, and how the human hand and the physical practice of sharing music are less present than they once were. We often share music with a quick click, and rarely is it accompanied by the story of how the sharer found it, what they like about it, or why they think someone might enjoy it. Many people let streaming services dictate what they listen to based on algorithms and advertising. We jump from song to song, album to album, artist to artist. It's rare that we listen to a record from start to finish, which often distracts from our productivity.
While @home_rex was indeed a digital experiment, the hope was to simply to look at the current sharing cycle of music and attempt to bring a bit of humanness back into it.